Stop Doing Price Reductions WRONG!! (Why Your Home Still Isn't Selling)
Автор: The Kerin Group
Загружено: 2026-03-10
Просмотров: 4
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If your home isn’t selling and your agent suggests a small price reduction, you may be making one of the biggest mistakes sellers make in today’s real estate market.
Many homeowners think dropping the price slightly will attract new buyers. But the truth is that most price reductions are done incorrectly, which means they generate no new exposure, no new buyers, and no new offers.
In today’s digital real estate world, over 95% of buyers start their home search online, and they search using price brackets and filters. That means a small price reduction like $585,000 to $580,000 usually doesn’t move your home into a new search range — so the same buyers who already saw your home are the only ones seeing it again.
In this video, we explain:
✔ Why small price reductions rarely work
✔ How online search brackets affect your listing visibility
✔ The psychology of buyer price limits
✔ Why incentives can be better than lowering the price
✔ How to do a strategic price reduction that actually attracts buyers
✔ Why pricing correctly from day one matters more than anything
If you're thinking about selling your home, understanding how price reductions affect online exposure and buyer behavior could save you thousands of dollars and help your home sell faster.
Selling a home today isn't just about listing it — it's about marketing strategy, pricing psychology, and digital exposure.
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https://thekerin.com/stop-doing-price...
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