TikTok Shop hit eBay scale in 2 Years. Stop treating it like a side bet

Описание: It took eBay 30 years to build their US marketplace volume. TikTok Shop matched it in two.

With a projected $87B in GMV by 2026, TikTok Shop is moving from the 11th to the 8th largest retailer globally. The data proves one thing: Social commerce isn't an "experiment" anymore—it’s a core channel. The gap between discovery and purchase has collapsed, and brands still treating this as a top-of-funnel awareness play are already losing market share.

In this video, Flywheel’s commerce experts break down the 2026 forecast, the operational shifts required to win, and the "Amazon Halo Effect" that is rewriting attribution models.

The Insider Breakdown: 0:00 - The Velocity Metric: Achieving 30 years of growth in 24 months 0:35 - The Forecast: $87B GMV and the move to #8 Global Retailer 0:50 - The "Amazon Halo": Why TikTok views drive conversions on Amazon 1:10 - Funnel Collapse: Why the "Awareness Only" strategy is dead 1:25 - The New Toolkit: Livestreams, Creator Storefronts, and Affiliate scaling 1:45 - Hard Truths: Loosening brand guidelines and realigning budgets

The Strategic Takeaway: To capture this growth, brands must stop viewing TikTok Shop as a media buy and start running it like a retailer. That means dedicated inventory, specialized teams, and accepting that the purchase journey now happens in a single scroll.

#TikTokShop #SocialCommerce #RetailMedia #EcommerceTrends #2026Forecast #BusinessStrategy #FlywheelDigital