Why Most Podcasts Fail | Business, Marketing & The Future of Podcasting in Jamaica

Описание: Most podcasts fail — not because of talent, but because they forget the why.
In this special anniversary episode of Koined Insights, Omari and Shannelle Harris, founders of Koined Digital, pull back the curtain on what it really takes to build a podcast, agency, and creative brand from Jamaica that can compete globally.

They reveal the truth about starting a podcast in today’s digital landscape — from resilience, consistency, branding, marketing, and partnerships, to the importance of serving your audience instead of chasing sales.

Whether you’re a content creator, entrepreneur, or marketing professional, this episode offers insights into building sustainable digital platforms, brand partnerships, and creative communities.

Key Takeaways:

Why not everyone should start a podcast
How to know your audience before you start
The power of resilience and consistency
Why “serve, don’t sell” is the golden rule
How brand partnerships amplify growth
Lessons from building Koined Insights to 1,000+ subscribers

Timestamps:
0:00 – Cold open: What podcasting really takes
3:00 – Starting Koined Insights
10:00 – Resilience and real growth online
21:00 – Serve first, sell later
26:00 – Partnering vs. starting from scratch
33:00 – Why perfection kills momentum
46:00 – Business exposes life lessons
1:00:00 – Final reflections + gratitude

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📲 Follow us on IG:
Shannelle |   / shannellejharris  
Omari |   / omarijharris  
Koined Insights |   / koinedinsightspod  

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