4 Tires in 1 Year: Nexen Tire Delves into Product Strategy, Marketing Goals

Описание: In the last year, ‪@NexenTireUSA‬ has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring with such change? And what segments is it focusing on?

We found out in this episode of What’s Treading with Tire Review, presented by AAPEX 2022, with Jason Yard, marketing director for Nexen Tire USA.

EPISODE OVERVIEW:
Synergies Nexen Tire Americas has achieved with its R&D by moving its HQ from southern California to Richfield, Ohio (0:29)
How Nexen’s recent launch of the Roadian ATX fits into its light truck product line and improvements made from its predecessor (3:11)
The importance of adding the Roadian HTX2 and N’Fera Sport R to Nexen’s product lineup (5:36)
How Nexen’s average of four OE fitments per year has helped the brand gain momentum (8:49)
Nexen’s marketing focus, including its motorsports and overland activations, and why they are important for the brand (10:28)
How dealers can use the Nexen Garage (12:26)

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