Customer Cohort Analysis (Part 2): Building & Interpreting Cohorts

Описание: Unlock the full potential of your business with customer cohort analysis! In this video, Professor Kevin Hartman walks you through the process of building and interpreting a customer cohort analysis using spreadsheets. Learn how to leverage this powerful analytical tool to improve your customer acquisition, retention, and overall business strategy. Whether you’re new to cohort analysis or looking to refine your skills, this video will provide you with the knowledge and tools to drive value for your business.

____________________________________________

Chapters:
00:00 Introduction
00:36 Review of Part 1
01:23 Overview of Part 2
01:53 What We Will Cover Today
02:53 How To Build A Customer Cohort Chart (C3)
06:20 Key Cohort Measures
06:32 Survival Rate
07:10 Acquisition Rate
07:25 Retention Rate
08:00 Top 5 Ways To Use A Cohort Analysis
08:10 Conducting Trend Analysis
08:39 Identifying High-Value Customers
09:11 Measuring Campaign Effectiveness
09:27 Tracking Customer Experience Changes
10:04 Forecasting Business Performance
10:43 Subscribe, Like, and Share!
11:00 Review and Close

____________________________________________

Key Takeaways:
• Building a Cohort Analysis Framework: Learn how to use pivot tables in Excel or Google Sheets to create a customer cohort chart (C3).
• Analyzing Key Metrics: Discover the importance of survival rate, acquisition rate, and retention rate in understanding customer behavior over time.
• Top 5 Uses of Cohort Analysis: Explore how to conduct seasonal trend analysis, identify high-value customers, measure campaign effectiveness, track changes to customer experience, and forecast business performance.

____________________________________________

Resources:
Follow along and practice! You'll find a step-by-step guide that includes a Google Sheets worksheet with data here:

https://app.guidde.com/share/playbook...

____________________________________________

Join the Community:
👉 Subscribe to our channel for weekly videos on data analytics and storytelling.
👉 Sign up for our e-newsletter (https://www.artscience.school/sign-up) for deeper dives into analytics topics.
👉 Follow Kevin on LinkedIn (  / iamkevinhartman  ) for weekday posts and insights.
👉 Follow us on LinkedIn (  / artscience-analytics  ) for updates and news.
👉 Visit our blog (https://artscience.ai/blog) for more resources and updates.

____________________________________________

Connect with Us:
Website: https://artscience.ai/
Newsletter: Sign up at https://www.artscience.school/sign-up
Blog: https://artscience.ai/blog

Become a better data analyst with Art+Science. We're excited to take this journey together and help you become a data storytelling expert!

____________________________________________

Keywords and Tags:
Customer Cohort Analysis
Building Cohort Analysis
Interpreting Cohort Data
Survival Rate
Acquisition Rate
Retention Rate
Pivot Tables
Excel Tips
Google Sheets
Data Analysis
Business Strategy
Art+Science
Kevin Hartman