The SAMA Podcast: C-Level and Executive Sponsorship
Автор: SAMA - Strategic Account Management Association
Загружено: 2025-02-26
Просмотров: 294
Описание:
In this episode of The SAMA Podcast, Gordon Galzerano, SAMA’s President & CEO, talks with Nic Halverson, Editor-in-Chief of SAMA’s Velocity magazine, to kick off an ongoing series exploring the critical elements of successful strategic account management. We begin with C-Level and Executive Sponsorship — a foundational pillar of effective SAM programs. Join us as we dissect, analyze, and extract fresh insights on executive sponsorship and its impact on strategic account success.
Chapters
00:00 Introduction to Strategic Account Management
05:49 The Role of Executive Sponsorship
10:49 Challenges in Securing Executive Sponsorship
15:45 Building Trust and Long-Term Relationships
20:39 Future Directions for SAMA
Velocity Magazine – 2025 Winter Issue https://issuu.com/samaonline/docs/vel...
2025 SAMA Annual Conference
Orlando, FL
Monday, May 19 - Wednesday, May 21, 2025
https://strategicaccounts.org/en/even...
SAMA Academy
https://strategicaccounts.org/en/trai...
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