Who Should You Direct Your Advertisements Toward? The User or the Buyer?
Автор: Professor Wolters
Загружено: 2020-04-09
Просмотров: 757
Описание:
When we create our advertising campaign we need to begin by deciding who it is we are actually going to target with our ads. This is important, because the decision makers are not always the people who end up using the end product. So here are a few things to think about.
Copyright Mark Wolters 2020
#marketing #principlesofmarketing #advertising
Topic 15: Advertising and Integrated Marketing Communication
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