Jane Chen of Embrace Innovations - Saving Lives at the Bottom of the Pyramid

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Jane Chen, is the co-founder of Embrace Innovations. Embrace Innovations is a hybrid social enterprise that produces a low-cost infant warmer, designed to help the millions of vulnerable premature babies born every year in developing countries survive and thrive. Unlike traditional incubators that cost up to $20,000 and require electricity and skilled technicians to run, the Embrace infant warmer costs around $200 and can be handled by anybody. The device is safe and intuitive to use – it requires no electricity, has no moving parts, and is portable, washable, and re-useable.

Jane received her Master’s in Public Administration from the Harvard Kennedy School of Government. Prior to her graduate studies, she was the Program Director of Chi Heng Foundation, a nonprofit organization that sponsors the education of children affected by AIDS in central China. Jane was also formerly a management consultant at Monitor Group.

In this in-depth interview, Jane shares her in-the-trenches story of how she and her co-founders were presented with an urgent need, designed a high-tech, low-cost solution, and validated their market to verify that their product would truly serve those at the bottom of the pyramid.

You will learn:

*The market research process they followed in order to come up with a viable product idea.
*The market validation process they used to determine whether their prototype truly served their target customers, and how it needed to be improved.
*Why they chose a hybrid for profit, nonprofit business model, how this structure allows half the organization to focus on developing the best health care products for their market, while the other half distributes them profitably.
*The 3 stages of designing for innovation.
*Keys to finding and approaching impact investors to fund your social enterprise.

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Lorna Li
Internet Marketing for Changemakers

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