Using The Mere Exposure Effect To Engage Followers (Marketing Strategies Series)
Автор: Intermark Group
Загружено: 2019-08-21
Просмотров: 6477
Описание:
Brands can use the mere exposure effect to enage followers and build affinity (marketing strategies series).
The more we are exposed to something the more we tend to like it. This underlies the effectiveness of free samples, free trials, and test drives.
The Mere Exposure effect is credited to Robert Zajonc.
To learn more about changes in gate following exposure to positive and negative words see Hausdorff et. al. (2009), "The power of ageism on physical function of older persons: reversibility of age-related gait changes." J Am Geriatr Soc.
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