The Chinese Toy 'Craze', Explained
Автор: Joss Henderson
Загружено: 2026-01-25
Просмотров: 968
Описание:
Labubu is everywhere. In the first half of 2025 alone, they generated $670 million in revenue. The toy has exploded in popularity, all while making its parent company, Pop Mart, a lot of money.
In this video, I unpack what made the Labubu craze happen, what it means for Chinese soft-power and what is going to happen next.
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0:00 Intro
0:46 The TikTok Effect
1:27 What is Labubu?
3:30 The Business of Labubu
5:03 Limited Edition & Lafufu
5:43 Chinese Softpower
6:47 Is this sustainable?
8:02 What's next?
8:54 Final thoughts
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