THE GOD OF GRAINS- ENGLISH - DISCOVERY CHANNEL - STORY OF KRBL - INDIA GATE BASMATI RICE

Описание: There are over a thousand aromatic rice varieties across the world, but only a handful of those varieties can be called Basmati. Traditionally being grown for selected royal families of India, Basmati has undergone a revolution… making India the No 1 exporter of this wonder rice in the world.
India is the epicentre of this Basmati revolution and KRBL was the company which actually made this transition happen.
KRBL was the only company which believed in the potential of newer and developed varieties of Basmati Rice by the IARI (PUSA Institute). It was instrumental in promoting, growing and marketing these new breeds like PUSA-1121, which are now the most popular and most grown varieties of Basmati rice grown in the selective regions of India.
KRBL through its flagship brand INDIA GATE BASMATI RICE is present in each and every corner of India with a strong distribution network. The company also helped making basmati a global product and now exports in over 82 countries across the globe.
Discovery Channel through their flagship series INSIDE OUT, is covering this journey of the millennium, of a product so premium that can rightly be called “The God of Grains”.
This is an incredible story of how this wonder grain from India is carefully selected, processed and checked before being packed for millions of customers across the world.
It is also a testament of everything that makes KRBL a leader in industry, right from developing the perfect seed to international standards of production and packaging to constantly delivering highest quality in all of our products.

Indulge into the complete journey of Basmati Rice from Farms of India to the plates of unlimited cuisines across the world.
This is the story of an ancient, yet modern grain. This is the story of Basmati – The God of Grains.