How Baker’s Delight Survived the Colesworth Slaughter
Автор: Infinite Ltd
Загружено: 2025-07-10
Просмотров: 115196
Описание:
You’ve definitely smelled their bread. You’ve probably grabbed a scroll on the way to the car. But you might not realise just how close Bakers Delight came to being wiped out—and how it quietly turned into one of Australia’s most resilient retail brands.
While Coles and Woolies steamrolled thousands of small bakeries with cheap, in-store bread, Bakers Delight didn’t flinch. They franchised, focused, and somehow kept scaling—across Australia, New Zealand, and now Canada.
No gimmicks. No reinvention. Just a sharp model, a narrow product range, and a strategy built to survive a supermarket price war.
Chapters:
0:00 The Colesworth Bakery Takeover
1:17 A Different Kind of Bakery Model
3:02 Staying Focused While Competitors Crumbled
4:23 Scaling Smart and Staying in Their Lane
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