Beyond Age & Life Stage: Using Psychological Profiling to Better Understand Women
Автор: Insights in Marketing
Загружено: 2013-12-03
Просмотров: 731
Описание:
On June 5th, Insights in Marketing partnered with IIR to conduct a free webinar on how to use psychological profiling to better understand and market to women. This webinar was a build from our award winning presentation at The Marketing to Women Conference held in April 2013.
During this webinar we discussed how the overreliance on demographics can lead you astray and how a deeper, more holistic understanding of your female target can lead to more impactful marketing. Attendees also got a sneak peek into our i-on-Women team's psychological profiles of US women and learned how to use these profiles to create breakthrough marketing.
View the recording to join us as we use industry-leading research to:
Talk about the pitfalls of stereotyping based on demographics
Identify psychological attributes that drive behaviors
Explore 2 of our 5 identified psychological profiles of US women
Demonstrate the value of psychological profiling through a real-life case study
Provide tips to elevate your marketing using these profiles
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