How Fort Worth Startup Market Match Is Changing Consumer Forecasting
Автор: Fort Worth Innovates
Загружено: 2026-01-27
Просмотров: 25
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In this episode of Fort Worth Innovates, host Cameron Cushman sits down with Demetrie King, founder of Market Match, a Fort Worth–based startup revolutionizing market research through swipe-based technology. Inspired by the simplicity of apps like Tinder, Market Match allows consumers to quickly swipe through product options, giving businesses real-time insight into what customers actually want—before they make costly purchasing decisions.
King shares how his background as a vending machine entrepreneur exposed a major disconnect between consumer demand and supplier assumptions, leading him to build a gamified, mobile-first survey platform that dramatically increases engagement. Compared to traditional tools like Google Forms, Market Match generates hundreds of responses in minutes, helping universities, event organizers, brands, and vendors reduce waste, improve forecasting, and better serve their audiences.
🎧 If you’re interested in startups, customer discovery, market research innovation, Fort Worth entrepreneurship, or reducing waste through technology, this episode is a must-listen.
🎧 Subscribe, listen, and share to help spotlight the innovators shaping the future of Fort Worth.
Learn more about Market Match here: https://marketmatch.app/
Learn more about the Fort Worth-Tarrant County Innovation Partnership here: https://fwtc-innovate.com/
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