How Operational Transparency Amplifies Social Impact

Описание: In an era of unprecedented global crises, nonprofit and humanitarian organizations face immense challenges in attracting and retaining donors and volunteers. How can they maximize their impact?

Leeds School of Business Professor Gloria Urrea explores the power of operational transparency in building trust and loyalty among donors, as well as strategies to enhance volunteer engagement.

From symbolic rewards to emerging technologies like AI, Urrea’s research investigates how these organizations can best serve the world’s most vulnerable populations.

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Citation for 00:15: https://www.unocha.org/publications/r...

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