Clinique
Автор: Etch
Загружено: 2013-07-30
Просмотров: 500
Описание:
We created an over-riding strategy to bring together the planned activity, adding new digital activities -- with the primary objective of getting users to engage with the App.
Heavy focus on social - using relevant social platforms to tie together all of the above-the-line activity, including Pinterest, Twitter, Facebook and Foursquare
The social activity was enhanced with 'Mix and Match' Road Shows that were held in key London locations. AR technology was used to capture the interest of commuters and tourists; this activity was heavily integrated with the social platforms.
Campaign site
A responsive campaign microsite was built to enable mobile, travelling users to interact with the campaign
Result = 6 millions impressions on Twitter and a significant increase in sales at Clinique counters surrounding the Road Shows.
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Website: https://www.etchuk.com/
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