Vijay's Journey of building World's First Game-Commerce Company I Podcast with Sriwant Wariz

Описание: On this episode of the Startup Caffe Podcast, founder Sriwant Wariz sits down with Vijay Singh, the founder of Trophèe, a new-age advertising company and the world’s first Game Commerce platform.

Vijay shares his entrepreneurial journey across three startups, including a successful exit, and what led him to build Trophèe at a time when consumer attention is rapidly shifting inside games. The conversation dives into how gaming is evolving into a powerful commerce channel and why traditional advertising models are no longer enough for new-age consumers.

At Trophèe, Vijay is building a seamless bridge between commerce and gaming, enabling global brands to engage gamers in a non-intrusive, gamer-first format while unlocking new monetisation opportunities through cutting-edge technology. Game Commerce, as a category, is still in its early days, and this episode offers a front-row view into how this market is being shaped.

This conversation covers the realities of building a category-defining company, lessons from past ventures, and what it takes to rethink advertising for the future of digital engagement.

If you are a founder, marketer, brand leader, or someone curious about where advertising, gaming, and commerce are headed next, this episode is a must-watch.

Connect with Vijay Singh
Email: [email protected]

LinkedIn:   / vijay-singh05  

Instagram:   / vijaysingh_tropheeofficial  

X: @vijusingh153

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