How Evaluators REALLY Score Proposals | Bruce Morton, APMP Fellow | On The Record with APMP

Описание: In this episode, APMP's Content Manager, Erin sits down with Bruce Morton, APMP Fellow, who is a Capture Director, to explore what really happens when evaluators score your proposal.

👉 You’ll learn:
• How evaluators think when reading your bid or proposal
• Common mistakes that lower your evaluation score
• Practical strategies to improve compliance and persuasiveness
• Why aligning with evaluation criteria is the fastest way to win more business

Whether you’re new to proposals or a seasoned capture professional, this conversation gives you the evaluator’s perspective so you can write stronger, higher-scoring bids that win.

🔗 Learn more about APMP and global best practices in proposals: https://www.apmp.org

📌 Don’t forget to subscribe for more insider interviews, tips, and strategies to help you win more, work smarter, and lead with confidence.