UNNA Miles Smiles

Описание: UNNA’s New Campaign Reminds Runners: It’s Not About Miles, It’s About Smiles

Running is often about pushing limits, breaking records, and grinding through the pain. But what if it wasn’t? What if running was just about… running?

UNNA’s latest campaign, "MILES SMILES", created in collaboration with the writer-director duo BABYBABY and supported by production company Giants & Toys, takes a humorous and heartfelt look at the unnecessary pressure we put on ourselves—not just in running, but in life.

At the heart of the campaign is Marinus, a runner we met at one of our Smiles Run Club sessions, playing the role of Miles—a runner spiraling into an existential crisis over his own name. Through an absurd but relatable mockumentary format, shot by longtime UNNA collaborator Stellan Runge, the film explores the tension between discipline and joy, performance and play, obsession and freedom.

Written and directed by BABYBABY @wearebabybaby

Cast
Marinus Siewe @marinussiewe
Aina Schubert @aina_schubert
Daniil Kudriavtcev @danjulechka

Prod. Company Giants & Toys @giantsandthetoys
Exec. Producer Christian Rehnfors @h.c.r._
Producer Josephine Strindberg @strindberg
Prod. Manager Iris Russell @irisrussell

D.O.P Stellan Runge @stellanrunge
First AC Arnar Hliðberg @arnarhlidberg
Second AC Greta Bondelid @gretabondelid
Gaffer Mike Wahlberg @glodljus
Best Boy Noah Anghem @noah_anghem
Sound Edvard Saare @edvardsaare @apearsound
Stylist Amanda Hörlin @amandahorlin
Asst. stylist Anton Beronius @anton_099
HMUA Adam Elias @adameliasofficial
Colour Kaitlyn Battistelli @kaitlynbattistelli
Editing BABYBABY
Sound design Martin Åberg @aberg.audio
Art direction BABYBABY
Asst. AD Erik Hee @erik_heee
Film lab Focus Film @focusfilmlab

Extras / running group
Simon Fridsell @simonfridsell
Felix Mårtensson @felixmartensson_
William Eliasson @carlwilliam
Davina Makuiza
Adel Ibrahim @adelibra__
Moa Carblom @moacarblom
Robin Svensson @__r____s_
Alma Holmqvist Johansson @almahjohansson
Emrik Kjellman @jagaeremrik

UNNA
Carl-Johan Holtback @cjholtback
John-Ruben Holtback @johnrubenholtback

Special thanks
Artofficial @artofficialagency
Apear @apearsound
Ljud & Bildmedia @ljudbildmedia Melt Music @meltmusic_
Ethos Studio @ethos_studio