The Power of Rapid Response PR

Описание: Are you capitalizing on trending news stories to insert your brand in the cultural conversation? Are you monitoring competitors and partners to piggyback on their industry news? Are you tracking relevant article topics to make sure that the reporter has your brand top-of-mind?

An effective and efficient rapid response PR program represents a huge opportunity to drive consistent media coverage, industry thought leadership, and share of mind with key journalists — all at a local, national, or global scale.

In this impactful webinar, TOP Global CEO Ben Kaplan will demonstrate how his data-driven rapid response methodology represents a significant innovation in how PR firms monitor, react, and respond to breaking news on a real-time basis in 20+ countries worldwide.

Topics covered will include:

The 3 types of rapid response blueprints and how to utilize them for a competitive edge.
How to use competitor and partner media coverage to accelerate your growth.
How to use large companies in your industry and beyond to raise your profile.
How to use topical industry news to make your brand interesting and relevant.
How to build a cutting edge, technology-driven monitoring stack that gives you an advantage.
How using data in your rapid response program can create instant newsworthiness.
How to structure 3-5 person teams to conduct real-time responsive PR at an international scale.
How to create key analytics that measure the effectiveness of your rapid response efforts.
How to leverage rapid response PR in hot button sectors like cybersecurity and pandemic health.