The Company That Invented Its Undoing
Автор: bsnsBasics
Загружено: 2026-02-26
Просмотров: 4
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At the time, protecting the core business felt like the responsible choice.
For decades, the company had dominated its industry, built on chemistry, scale, and a business model that printed money with every roll sold. Inside its own labs, engineers developed a breakthrough that could change everything. Leadership understood its potential. They also understood what it threatened. So instead of racing forward, they hesitated. They tried to manage the future without damaging the present. In the process, they created space for competitors who were far less attached to the old model. By the time the market shifted decisively, the company that first saw the future was no longer positioned to lead it.
From bsnsBloopers, the longer-form podcast about the business decisions that went completely off the rails, followed by a short debrief breaking down what happened and why.
Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.
For more business stories, visit www.bsnsDAILYpodcasts.com (http://www.bsnsdailypodcasts.com/)
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