Basics of Marketing for Entrepreneurs, Pt. 1 - Entrepreneurship 101 2008/09
Автор: MaRS Startup Toolkit
Загружено: 2011-02-17
Просмотров: 22535
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Speakers: Peter Evans
Summary: Part One of the marketing lectures discusses:
Why marketing effectiveness often matters as much today as pure product innovation
How to identify key market trends and better connect with the real needs of potential customers
How to use "value innovation" methods to competitively design a product as faster, cheaper and better
Pragmatic ways to position your product and quickly build market acceptance
How effective marketing must connect to focused business development and sales channel efforts
MaRS - Building Canada's next generation of global technology companies. www.marsdd.com
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