Tourbit Deep Dive Session - Data Analytics

Описание: Recording of the 1st webinar about Data Analytics of the Tourism 4.0 Deep Dive Sessions serie.

Nowadays more than ever, tourism SMEs need to understand as much as possible about customers and visitors, their needs and expectations in order to meet them and exceed them. Data analytics play an invaluable role in streamlining business operations and in innovation. Leveraging the right data and knowing how to analyse it, will help tourism SMEs' recovery process and enable more sustainable tourism.

With:
An Introduction on Data Analytics in tourism by Pedro Machado, Innovation and Digital transformation at NOS, one of the major Portuguese telecommunications and media company.
An use case by Alex Trias, Director at La Ballena Alegre from Catalonia (Spain), a camping bungalow Resort & Spa at Costa Brava.
An use case how SME can use data analytics in strategic manner while doing business by Ilkka Lariola, Chairman of the Board of Natura Viva from Finland.

More info: www.tourbit.eu