📌 The Innovation Brief | EP. 58 Experience Map vs. Customer Journey Map

Описание: In Episode 58 of The Innovation Brief by IdeaScale, we explore the differences between experience maps and customer journey maps—two essential tools in understanding and improving the customer experience. Discover which map to use and when, and how each can help you craft better customer-centric strategies.

💡 What You’ll Learn:

🛣️ What is an Experience Map?: Learn how experience maps provide a holistic view of the customer’s overall experience across various touchpoints.
🚶 What is a Customer Journey Map?: Understand how customer journey maps track specific interactions and stages in a customer’s journey.
🤔 Choosing the Right Map for Your Needs: Get insights into when to use each tool to address different business goals.
🛠️ Creating Effective Maps: Learn how to build detailed maps that drive actionable insights and improve customer experiences.

🔗 Book a demo today: https://hubs.la/Q03cYsfG0

📖 Learn more about experience maps vs. customer journey maps: https://ideascale.com/blog/experience...

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