How Ad Agencies Make Foot Traffic Attribution Work for Paid Social
Автор: Reveal Mobile
Загружено: 2022-04-26
Просмотров: 127
Описание:
Advertisers of all sizes are utilizing social media. For online shopping, attribution is straightforward. But foot traffic attribution for multi-location stores remains a challenge. Given that 90% of retailers buy ads on Facebook and Instagram, how is it that there’s no reliable solution to measure foot traffic from paid social ads?
With the rise of social commerce and agencies spending billions on platforms, foot traffic attribution for measuring the effectiveness of these channels has become a must-have. Watch this video to learn how agencies who represent multi-location retailers use paid social to enable discovery as well as drive and measure actual foot traffic from campaigns.
This video teaches you:
How consumers use social to discover new products
Best practices for delighting – and not overwhelming – your target audience
How to use location signals to drive customer acquisition
How to measure foot traffic attribution on paid social using custom audiences
To learn more, visit https://revealmobile.com.
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