EPG model
Автор: WikiReader
Загружено: 2026-02-03
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Описание:
EPG Model is an international business model including three dimensions – ethnocentric, polycentric and geocentric. It has been introduced by Howard V. Perlmutter within the journal article "The Tortuous Evolution of Multinational Enterprises" in 1969. These three dimensions allow executives to more accurately develop their firm's general strategic profile.
Source: https://en.wikipedia.org/wiki/EPG_model
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