"AS THE WHEELS TURN" 1950 CHEVROLET DELUXE PROMO FILM BY JAM HANDY 78464

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This 1950 longform advertisement produced by Jam Handy Productions looks at the different features on the new Chevrolet Deluxe. It features a man explaining them to his wife by building a model of the car out of objects on their picnic table. The new features include new forms of steering, suspension, shock absorbers, and seat placement. The Chevrolet Deluxe is a trim line of Chevrolet automobiles that was marketed from 1941 to 1952, and was the volume sales leader for the market during the 1940s. The line included at first a 4-door sedan, but grew to include a fastback 2-door "aerosedan" and other body styles. Many things changed starting in 1950, starting with a luxuriously-appointed hardtop coupe, called the Bel Air. The new Bel Air including upgraded cord and leather-grain vinyl trim (available in a choice of several two-tone schemes), full carpeting and other appointments not available in even the Deluxe series, and a wide range of two-tone paint schemes.

0:06 Your Chevrolet Dealer Presents “As the Wheels Turn”, produced by Jam Handy, 0:21 a family driving up to a picnic table in a Chevrolet Deluxe, 1:09 the family sets the picnic table and begins eating, 2:03 man begins using things on the table to explain how the axle of the new Chevrolet Deluxe works, 2:53 animation showing Chevrolet front wheel suspension, 3:26 man demonstrates how tie rods work on the small model he made, 4:27 demonstration of how this looks in a driving car, kids play on the see saw, 5:05 man slowly builds more of the model to show how suspension and seat placements affects the passengers, 6:08 demonstration of a shackle and spring suspension system, 7:07 demonstration of what this looks like in the Chevrolet Deluxe, 7:27 a DC-6 of Northwest landing, 7:44 man makes model of a shock absorber, 8:26 animation showing how shock absorbers work on the Chevrolet Deluxe, 8:54 the man and his wife talk as the kids play on a swingset, 9:50 animation showing how the ventilation system works, 11:12 couple begins packing up their things, 11:34 Chevrolet Deluxe driving

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