Why most first design hires fail and how to avoid it - Gev Marotz | Riffle Effect Sessions
Автор: Riffle
Загружено: 2026-01-20
Просмотров: 9
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Why do first design hires feel so hard, even when you hire talented designers?
In this session, Gev Marotz breaks down the real reasons early design hires struggle and why the problem usually is not design at all. Drawing from years of working fractionally with early-stage startups, Gev explains how unclear decisions, vague goals, and misaligned leadership slow teams down and put designers in impossible positions.
This talk covers:
• Why design slows down when leadership decisions are unclear
• The real job of a first design hire (hint: it is not just output)
• How skipping decisions creates friction across product, engineering, and marketing
• When founders should hire fractional design versus full-time
• The three questions every founder should answer before hiring design
• How to create speed through alignment, not more tools or people
If you are a founder hiring your first designer or a startup leader struggling with design velocity, this session will help you understand how to set design up to succeed from day one.
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