EP297: Anthony Tasgal, Author & Trainer

Описание: Understanding buying behaviour from the greeks and romans

Lysha welcomes back her second cousin, Anthony Tasgal (known as Tas), for a wide ranging conversation at the intersection of ancient philosophy and modern business. Tas introduces his latest book Classical Marketing, which draws on Greek and Roman Stoic wisdom to tackle contemporary challenges like job insecurity, AI disruption and climate anxiety. Together, they explore how timeless principles of human inquiry can offer clarity in an increasingly complex world.

The episode involves conversations on the evolution of recruitment in the age of automation, where Tas presents a powerful Venn diagram connecting story telling, emotion, and memory as core to human connection and brand resonance. While AI continues to shape the future of work, Lysha and Tan champion the irreplaceable human qualities - empathy, humour and emotional depth,

Tas also breaks down the fundamentals of behavioural economics, revealing how unconscious biases and emotional triggers influence decision making in business and beyond.

The episode wraps with a discussion on emotional branding and the power of human stories. From marketing to recruitment, Lysha and Tas emphasise that people may forget what you said, but they'll never forget how you made them feel. With anecdotes, philosophy, and practical insights, this episode is a guide to building lasting human connections in an increasingly digital world.

Connect with Tas here - https:// www.linkedin.com/in/tastasgal/







-----------







The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT, Bristol & Hardy and Diversity and Inclusion .



Our Sponsor:















Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.















Find out more details on Paiger here - https:// paiger.co/?utm_source=podcast...















Our Partners:















Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https:// needi.co.uk/















Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.















Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.















Bristow & Hardy partners with SME recruitment agencies to accelerate growth through sales enablement and recruitment marketing. With over 7 years’ experience, we specialise exclusively in the recruitment sector, delivering strategy, branding, websites, marketing campaigns, and sales support. Our proven growth suite of products helps agencies attract more clients, win more business, and scale efficiently. Find out more here – https:// bristowandhardy.co.uk