Net gains: from ocean waste to worth | Julius Baer | FT Partner Content
Автор: FT Partner Content
Загружено: 2025-11-25
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Javier Goyeneche, founder of Ecoalf, was shocked by the sheer volume of plastic waste hauled from the ocean floor by local fishermen. Disillusioned by the excess and waste he saw in the fashion industry, he set out to prove that innovation and responsible production could coexist — and that a brand built on sustainability as a core value could also achieve commercial success. Today, through advanced recycling technologies, Ecoalf transforms discarded ocean plastics into premium fabrics, applying smart design principles to turn waste into worth. As Fiona Kenyon, Head of Private Markets Advisory at Julius Baer, explains, principles such as the circular economy and lean production are increasingly compelling to private investors seeking to align their capital with solutions that create lasting, generational impact.
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