ASOS Live Shopping, Harrods Luxury Tech & Lidl Price Wars | How Retail Reinvents Engagement in 2025

Описание: Retail is rewriting the rules of engagement — and this week’s Five Things Friday with Simone Oloman dives straight into how brands are doing it. From ASOS’s leap into live shopping and Oura’s luxury debut at Harrods, to Asda’s bold breast cancer awareness campaign and Lidl’s price war before the holidays, this episode unpacks how innovation, empathy, and retail theater are reshaping customer connection.
➡️ Hosts Alex Rezvan and Simone Oloman explore what’s working (and what’s not) across five stories defining modern retail — where storytelling meets strategy and tech meets culture. From video commerce and AI-driven engagement to the rising wave of social retailing, they discuss why brands that combine meaning with data are pulling ahead. The episode also takes a serious turn, addressing the ongoing shoplifting crisis and how global retailers are investing in new prevention technologies while protecting frontline staff.

Meanwhile, Oura’s new concept space at Harrods marks the blending of wellness and luxury — where smart wearables meet fine jewelry and design — while ASOS’s in-app video shopping signals a future where scrolling turns instantly into shopping. And as grocery retailers like Lidl, Sainsbury’s, and Asda prepare for a heated festive season, the question isn’t just who wins on price — but who wins on loyalty.

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💬 Which of these trends do you think will redefine customer engagement this holiday season — storytelling, tech, or price? Share your thoughts in the comments below and join the conversation!

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🔗 Links & Resources

“FT article on live shopping / retail trends” — Financial Times
Harrods Technology & department link (for the concept / tech space)
ASDA’s first ever charity TikTok shop news
Lidl’s press release on slashing prices for customers
ASOS Live shopping / video commerce announcement

About the Hosts
Alex — Retail thought leader, helping brands amplify their voice, especially on LinkedIn
Simone Oloman — Co-founder & CEO, Need for Tonight

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⏱️ Timestamps

00:00 – Intro & welcome
00:55 – Story 1: Breast cancer awareness campaign
02:21 – Story 2: Live shopping inside apps
03:31 – Story 3: Shoplifting / shrink prevention
06:04 – Story 4: Oura’s concept space at Harrods
07:49 – Story 5: Grocery pricing & recruitment moves
09:46 – Wrap-up & closing

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