Fiber & Microbiome 101: From Sourcing to Formulating with Quadra | Startup CPG Webinar

Описание: Are you trying to tap into the gut health boom but unsure how to formulate with fiber, which ingredients to source, or how to talk about the microbiome in a way that actually resonates with consumers?

In this Startup CPG webinar, experts from Quadra—Stephanie Wong, R&D and Application Specialist in Bakery and Snacks; Lisa Nicholas-Ash, Business Development Manager for Supplements; and Nadine Court, Brand and Insight Marketing Specialist in Food and Nutrition—break down everything emerging brands need to know about fiber and the microbiome, from the science behind gut health to practical formulation strategies and sourcing considerations.

The gut health revolution is already here, and fiber is at the center of it. Consumer demand is surging, the fiber consumption gap is widening, and brands that understand how to integrate prebiotic fibers intelligently into their products are positioned to win. This session gives you the scientific foundation, market context, and hands-on formulation guidance to move forward with confidence—whether you're developing your first fiber-forward product or expanding an existing portfolio.

The Quadra team walks through the key fiber categories brands need to understand, including soluble and insoluble fibers, prebiotics, and resistant starches, and explains how each one impacts product performance, nutrition claims, and the consumer experience. They also tackle the practical realities of formulating with fiber—digestive tolerance, texture considerations, regulatory requirements—and share real-world case studies of successful fiber applications across food and supplement categories.

If you're building a gut-friendly brand and want to understand how to leverage one of the biggest wellness trends of 2026, this is the session to watch.

Takeaways:
Fiber is emerging as one of the most powerful drivers in the wellness and functional food market.
Consumer demand for fiber-rich products is growing rapidly and creating significant innovation opportunities.
Understanding the microbiome is foundational to building credible, effective gut health products.
Different fiber types—soluble, insoluble, prebiotic, resistant starch—serve distinct health functions and formulation roles.
Successful fiber formulation requires careful consideration of digestive tolerance, texture, and product format.
The gap between recommended and actual fiber consumption represents a major white space for brands.
Messaging around fiber should be simple, relatable, and grounded in genuine consumer benefit.
Regulatory considerations are a critical part of fiber sourcing and label claims.
Real-world case studies show how brands are successfully integrating fiber in enjoyable, marketable ways.
Quadra offers deep formulation support and supplier expertise to help brands bring fiber products to life.

Key Topics:
00:00 Introduction to Fiber and the Microbiome
06:46 Consumer Trends and Market Forces Driving Fiber Innovation
14:56 Understanding Fiber: Types and Benefits
22:57 The Science of the Microbiome and Fiber
28:58 Fiber 101: Categories and Applications
31:21 Understanding Resistant Starches
36:10 Digestive Tolerance and Fiber Intake
40:25 Selecting the Right Fiber for Your Products
45:15 Case Studies: Innovative Fiber Applications
49:17 Navigating Fiber Sourcing and Regulations
55:01 Key Takeaways and Future Directions

Connect with Guests:

Stephanie Wong — R&D / Application Specialist, Bakery & Snack, Quadra
🔗 LinkedIn:   / stephaniemswong  

Lisa Nicholas-Ash — Business Development Manager, Supplements NA, Quadra
🔗 LinkedIn:   / lisa-nicholas-ash-84251917  

Nadine Court — Brand & Insight Marketing Specialist, Food & Nutrition, Quadra
🔗 LinkedIn:   / nadine-court  

Daniel Scharff — Founder, Startup CPG
🔗 LinkedIn:   / danscharff  

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