How To Choose A Podcast Booking Agency (What Most People Get Wrong)

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If you're thinking about hiring a podcast booking agency, there’s a 90% chance you're about to make a very expensive mistake. In this video, I break down the real criteria that determine whether podcast guesting will generate ROI for your business — and expose the red flags that most agencies never talk about.

After working with 300+ high-level entrepreneurs and booking clients on 5,000+ podcasts, I've discovered exactly what separates profitable podcast guesting from a complete waste of time.

You’ll learn:

► The biggest mistakes entrepreneurs make when hiring a podcast booking agency
► Why “top 10% podcasts” and booking volume are vanity metrics that don’t matter
► How to guarantee you’re speaking to the right audience (interested + financially qualified)
► How to turn each appearance into a long-term monetizable asset

Timestamps
00:00 Intro
01:10 They Don’t Understand You
02:20 Client Fit
03:40 8-Figure Example
04:52 Quality Over Quantity
05:23 Top 10% Lie
07:14 Spray And Pray
08:40 Precision Targeting
09:45 Right Audience
11:44 No Conversion System
15:00 Market Sophistication
16:00 Key Questions To Ask
17:02 What Drives ROI
17:48 Targeted Strategy
19:25 Vetting Framework
20:39 Topic And Host Fit
21:38 Brand Protection
22:17 Conversion System
23:21 Listener Retention
23:55 Urgency Offer
24:40 Pre-Sell System
25:05 Tracking And Qualification
26:26 Follow Up System
27:22 Content Assets
28:14 Trust Rule
29:00 Final Advice