Google Ads Audit Auction Insights Analysis (Part 13 Tutorial)

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Google Search Ads audit for auction insights. You will be using the Data Studio report and then make analysis in Google Sheets/Excel & Google Slides/PowerPoint. Auction insights can help you see if new competitors are in your market or you need to do research.

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Transcript:
All right now, we're going to look into auction insights. Is this helpful to see what competitors are coming up in the marketplace?
So we go to auction insights, look at the last two weeks, apply screenshot this, then we're going to export this.
Okay. Okay. So who, so we'll see the percentages here and actually, you know what I should add to this as well, which would be very helpful overlap rate overlap rate will be very, very helpful to add to this.
Okay. Let's export that again with the overlap rate. So this will be very interesting. I want to sort this by the highest amount we're overlapping, um, overlap rate high to low, you were really competing with some of these guys.
This is very, very interesting information to have. This is something I'd actually want to bring to the attention of the client, right?
Is barked that comment's a new competitor in the space is actually a few different competitors in the space. So this is interesting.
This is good for actual overall strategy and saying, okay, there's a big competitor in this space. How do we pivot?
This is very interesting. This is something I want to mark and the axle overview. Um, okay. Landing pages, um, pet doors fast.
I just want to make quick notes, uh, quick notes on here. Analytics is fine. Next steps. I'll add later new competition auction insights.
So let's go back to auction insights. Very, very interesting. These guys. Okay. bark.com. These are the guys with the super fast website, right?
Okay. So it looks like a professional finding website, but we're competing with them. All right. So that's essentially the auction insights.
If you can give some great insights and you can tell the client, um, who you're really overlapping with, who you're really competing with.
And it's very interesting. We're really competing with them.