The YouTube Strategy Most Creators Miss

Описание: The creator economy is changing media.

Jesse Ikeman talks with digital strategist Paul McGrath (Underknown, What If) about how YouTube channels actually grow, how creators use data and AI, and where the biggest opportunities in digital media are today.

If you’re building an audience online, this episode is for you.

0:00 INTRO
3:14 How CBC Managed 50 YouTube Channels with Data
8:29 Optimizing Content Distribution Across Platforms
10:34 Creating Original Content for Fragmented Audiences
12:58 Mastering Thumbnails and Titles in the One-Second Economy
15:49 Leveraging Big Data for YouTube Channel Growth
19:52 Why Your YouTube Catalog Pays Most of the Bills
22:09 Debunking Cannibalization: Traditional Media's YouTube Blind Spot
26:57 How AI Enhances Creator Media, Not Creativity
30:58 Unlocking Multiple Revenue Streams for Creators
34:36 Analyzing the High Cost of Vertical Video Acquisition
39:59 Paul McGrath's Call to Action for Creators

About the podcast

Business of Film explores the evolving world of storytelling. Hosted by Jesse Ikeman, it’s a candid look at how producers, writers, directors, and creators navigate the collision of creativity, technology, and business. Each episode delivers real conversations, sharp insights, and tactical takeaways for working professionals in film, TV, and the creator economy.

QUESTIONS? Email us and we'll answer on the pod!
[email protected]

Don't miss my FREE E-book on how to FIX your screenplay:
https://mailchi.mp/3fcbb1e24e2f/tiktok

Follow Paul:
https://underknown.com/
  / pfmcgrath  

Follow us on Social Media:
  / businessoffilmpod  
  / businessoffilmpod  

About Jesse Ikeman:
Jesse Ikeman is the Chief Creative Officer at Vortex Media, a boutique film and tv studio based in Toronto that develops, finances, and produces content for globals audiences. With over two decades of expertise in the media and entertainment industry, he has produced, directed and executive-produced over 50 films and television projects.