Blue Ocean Strategy: Alexa Case Study

Описание: This video presents the theoretical concepts of the Blue Ocean Strategy, proposed by Insead professors Dr. W. Chan Kim and Dr. Renée Mauborgne. The best seller published by Harvard Business Review is one of the most influential works of this century in Business Administration.

To discuss the practical applications of this concept, Prof. Ricardo Britto, PhD in Administration from USP and director of IBS Americas, explores the case of the launch of Echo / Alexa by Amazon. Click https://ibs-americas.com/blog/en/2020... to read the full article. This video is part of a Strategic Management Short Course. Participants in this crash course receive a certificate that corresponds to a 3-hour course and a jump start to apply for scholarships abroad. Click the link to subscribe https://bit.ly/crashcourse-alexa

To learn more about the world of Business Administration, cases and theoretical models that have shaken up the international business landscape, subscribe to our channel and activate the notification bell. Share the videos with your friend, join the debate in the comments.

This channel has the institutional support of California State University Northridge, University of La Verne - California, State University of New York New Paltz and Albany, Pearson College London and CUOA Business School. To learn about our international business courses and participate in the international scholarship program, visit our website or let us know in the comments.

Follow us to be the first to be informed about new short courses, scholarships and more to boost your career:

Facebook:   / ibsamericas  
Instagram:   / ibsamericas  
LinkedIn:   / ibs-americas  
Website: https://ibs-americas.com