How to Setup Google Ads for Divorce Lawyers (Step-by-Step Campaign Build)

Описание: Are you a divorce lawyer or family law practitioner struggling to generate consistent calls from Google Ads?

In this comprehensive tutorial, I take you behind the scenes to build a Google Ads campaign from scratch, specifically tailored for Family Law. This is a real-time screen recording with voiceover commentary explaining why we choose certain settings.

Most lawyers waste thousands of dollars on broad keywords and wrong match types. In this video, we focus on Phone Call Generation and ROI.

In this tutorial, we cover:

Keyword Strategy: How to find high-intent terms like "emergency custody lawyer" vs. research terms.

Ad Group Structure: Why you must separate "Divorce" from "Child Support" for cheaper clicks.

Ad Copy Writing: How to write ads that trigger an emotional response and get the click.

Bidding & Budget: How to calculate a realistic daily budget for your city.

Location Targeting: ensuring you don't pay for clicks outside your jurisdiction.