Adam Lowry: The Importance of Product Adoption
Автор: Stanford eCorner
Загружено: 2011-12-06
Просмотров: 1659
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To find success, you need to design innovation for adoption by consumers, says Adam Lowry of Method Products. According to Lowry, no matter how innovative or sustainable your product may be, if using it is difficult or inconvenient for customers, they will not buy it.
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