Media Directors are PANCAKES (or poles):

Описание: This week on #MediaSnack LIVE
We explore the evolving role of the Media Director. We discuss the challenges, opportunities and give you our tips for your future success.
Let us know your thoughts in the comments below...

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On this week's #MediaSnack LIVE we explore how the role of the client-side media director has needed to evolve as the media function within the marketing organization has evolved.

Check out the ID Comms GROWTH toolkit - to support Media Directors, benchmark their media org, evolve their operating model and solidify their role in company growth: www.IDComms.com/GROWTH

Our main observations and recommendations:
Media Directors role is shifting in two directions
PANCAKES are spread thin across adjacent functions and regarded as expert of all media related issues (which is fast increasing)
TENTPOLES are having to defend scope internally and risk being isolated in a 'spending money' role
Both scenarios require a strategic plan of how to manage the role, evolve the org and position media as a function for company growth.

1. Start by understanding your media org, with some objective assessment
2. Benchmark against your peers, where are you strong and where are the gaps?
3. Use those insights to build the business case for your media org and the capabilities and investment needed
4. Clarify the media role with a clear ambition for growth, to influence a change in narrative of your adjacent functions.


Each week we give an Alternative Perspective, asking:
What's going on?
What are the implications?
What marketers should be doing?

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You can hear first-hand from leading Media Directors discussing these topics on the #MediaSnack podcast:

#MediaSnack Podcast with Gerry D'Angelo, Global VP Media, P&G
mediasnackpodcast.com/256904/987884-25-gerry-d-angelo-procter-gamble

#MediaSnack Podcast with Belinda Smith, Global Media Director, Electronic Arts
https://www.mediasnackpodcast.com/256...

#MediaSnack Podcast with Rob Rakowitz, Global Media Director, Mars Inc.
https://www.mediasnackpodcast.com/256...


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#MediaSnack is the weekly LIVE show for curious media professionals who are reshaping the global industry. Every Friday at 11am ET and 4pm UK.


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Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH