Content Governance: How to Manage Your Digital Content for Success
Автор: Mighty Citizen
Загружено: 2021-09-22
Просмотров: 547
Описание:
A concrete, detailed content governance plan will ensure that every piece of content your organization puts online—website, email, social media, etc.—is part of a larger, clearly managed system.
Content governance is a nonstop mission. But instituting a few guidelines can turn your content from a chore into a delight. Join us for this lively session based on two decades of managing organizations’ digital identities, and hear how Auburn University’s content governance plan helped them become more efficient and strategic.
By the end of the webinar, you will be able to:
Place “governance” in the larger context of content marketing
List the problems solved by good governance
Prepare to craft a content governance plan
Identify the required components of your content governance plan
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