Puff Up Profits: Events-Based Marketing Best Practices with Cheech & Chong

Описание: Want to learn best practices for maximizing ROI with an events-based marketing strategy? MJBizCon’s marketing leaders and special guest Brooke Mangum, Chief Marketing Officer of Cheech & Chong's Cannabis Company explore how businesses of all sizes can leverage trade shows and other events to boost brand awareness and their bottom line.

The tips and tools outlined in this presentation deliver the keys to success for MJBizCon in December as well as local and regional cannabis events throughout the year.

Topics covered include:

🤙 Have a plan, man!
1. Know your audience
2. Set goals and targets
3. Measure with KPIs
4. Recap wins and losses
5. Repeat!

✌️ Tap into creativity
1. Develop a killer campaign
2. Clearly convey your message
3. Be fun and interactive
4. Embrace the local vibe
5. Roll it out like a boss

👌 Hit up social
1. Choose the right channels
2. Collaborate with partners/influencers
3. Build mad hype with a video series
4. Engage followers to spread the word
5. Keep the conversation alive!

✍️ Hang with the press
1. Make it newsworthy
2. Unveil a new product
3. Offer samples and live interviews
4. Have a media package ready
5. Leverage press in marketing!

🙌 Roll up big onsite
1. Focus on activation
2. Diversify beyond the booth
3. Make it memorable
4. Follow up in style
5. Build lasting relationships

Join us at MJBizCon 2024 in Las Vegas, this Dec. 3-6.

Interested in showcasing your cannabis brand or marketing your ancillary product or service to cannabis business leaders? Here's how 👉 https://mjbizconference.com/exhibit-i...