IC Cushion & Pneumatic Tire Mitsubishi Forklifts Customer Review: Steere Enterprises

Описание: Steere Enterprises, Inc. is a leading international plastics supplier that produces a wide variety of products using different manufacturing processes: including blow molding and Dual Process™ overmolding technology. Some of Steere’s major customers include Ford, GM and Chrysler.

Steere currently operates within 300,000 sq. ft. of space across five buildings. They run their forklift fleet hard: 24-hours-a-day for at least 5 days a week to keep-up with customer demands. This along with significant reduction in maintenance and downtime costs, operator comfort and maneuverability were all considered when choosing Mitsubishi IC cushion and pneumatic tire forklifts for their operation.

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Video Transcript:
"My name is Brock Steere. I represent the third generation at Steere Enterprises. My grandfather started our business in the basement of his house in 1949. He realized that there is a need for vinyl plastisol. He thought there would be a lot of opportunities from a product perspective. Our first product was actually the old oval-shaped coin purses you’ve probably seen. Today we make a very niche air induction systems for both OEM and Tier 1 suppliers. Ford, Chrysler, General Motors are our big customers.”

Brock Steere – Co-President Steere Enterprises

"Working for Steere is great. I take pride in doing my job. I feel like I’m the best one doing it. One of the reasons I bought the car that I have is because I believe that I put that part on that car. It’s amazing to go to car shops and just pop the hood and to see the parts you made. I don’t think there’s a better feeling. It just makes you want to get up and come to work every day."

Daniel Lloyd – Floor Operator, Steere Enterprises

“We currently operate over 300,000 square feet of space across five buildings on this campus. We have to run 24 hours a day, at least five days a week to keep up with customer orders. With the 24-by-7 operation, to have all of our forklifts going at all times is really important for us. Even just one forklift down can really be a burden. With Mitsubishi [forklift trucks] we’ve seen significant reduction in maintenance costs as well as downtime costs.”

Brock Steere – Co-President Steere Enterprises

"The average amount of pounds I move on a daily basis would be hundreds. The smooth Mitsubishi [forklift truck] makes it very easy. I come in and I ride the same one every day. The controls are very comfortable and the distance is very in-reach. The wheel in my left hand, the gears in my right hand, and the seat is very comfortable. It feels like it’s softer and it moves back a little further and has a little tilt to it."

Daniel Lloyd – Floor Operator, Steere Enterprises

“We’re constantly moving – quick turns, start-stop. And that really is the true testament of how the truck does.”

Brock Steere – Co-President Steere Enterprises

“It maneuvers very well. We have a lot of tight spaces in here at Steere. Getting in and out of tight spaces are not a problem."

Daniel Lloyd – Floor Operator, Steere Enterprises

“Our lift truck drivers are our best resource in terms of how the trucks are doing. And all them have really enjoyed using the products. It makes their job easier. And anything that makes our operators’ jobs easier, makes us happier – not only from a financial standpoint, but from a culture standpoint, as well. The core values of our family business that my grandfather founded will never change here – innovation, quality and culture. We always say that we’re building our company for generations to come, so our decision making, whether it be purchasing a forklift, purchasing a business line, all of those are thinking ten, twenty, thirty years out. And so for someone looking to potentially make a change, I would highly encourage them to look into the Mitsubishi [forklift trucks] brand. Our factory floor has gone through several different suppliers of trucks over the years and this is one of the best ones we ever had.”

Brock Steere – Co-President Steere Enterprises

Mitsubishi Forklift Trucks

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