Refresh or Rebrand? How to Know When Your Brand Needs a Tune-Up or a Total Reset
Автор: Arlington Strategy
Загружено: 2026-01-07
Просмотров: 5
Описание:
Refresh or rebrand—how do you know which your brand really needs?
In this episode of Inside Strategy, Jennifer Mulchandani and Antra Montmarquet break down the difference between a brand refresh and a full rebrand, and how to tell when it’s time for each.
When a Refresh Works:
• Your brand is performing well but feels outdated or unpolished
• You’ve outgrown the DIY phase and need a more professional look
• Your mission and positioning still fit—you just need better alignment
When a Rebrand Makes Sense:
• Your business direction, audience, or offerings have changed
• New ownership or leadership wants to signal a real shift
• Existing brand equity is weak or holding you back
Key Takeaway:
A refresh and a rebrand aren’t opposites—they’re strategic choices on a spectrum. The right move depends on where your brand is now and where you want it to go.
Have a branding question you want us to tackle? Drop it in the comments—we might feature it in a future episode.
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