From Culture to Cash: How Experiential Brands Are Driving Today’s Economy
Автор: BusinessDay Television
Загружено: 2026-01-28
Просмотров: 20
Описание:
On this episode of Startup Spotlight, Anchor Glory Brown sits down with the visionary founder of House of Oni, Steven Akpoveta, to deconstruct the "Culture to Cash" pipeline. Whether you are a struggling entrepreneur or a brand looking to pivot, this interview reveals the exact blueprint used to scale Silent Disco Africa from a 40 person "proof of concept" to a pan-Nigerian powerhouse.
What You’ll Learn: ✅ The "Football Team" approach to managing high-performing staff. ✅ How to secure and manage family loans (The $20k sister loan story). ✅ Why consistency beats innovation in the Nigerian market. ✅ Scaling from one city to Abuja, Port Harcourt, and beyond.
Timestamps: [00:31] - Introduction to the Experiential Economy [01:40] - What is House of Oni & Silent Disco Africa? [03:10] - The "Green Light" moment: Proof of concept [06:25] - Applying Houston, Texas event lessons to Nigeria [07:37] - The power of Feedback vs. "Fluff" [09:50] - Financing the Dream: The $20,000 risk [13:40] - Why your staff is a Football Team, not a Family [20:45] - Advice for young African entrepreneurs [24:00] - The Future: Pan-African expansion plans
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#Nigeria #Business #Economy #Entrepreneurship #Africa
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