E-Commerce Panel Show | AI Search, Feed Optimisation & Brand Visibility

Описание: Host: Sean Barber - /   / seanrbarber   - He & Him

In this episode of Search With Sean, I’m joined by a panel of e-commerce SEO and digital marketing experts to discuss the biggest challenges facing online retailers today and how brands can adapt to a rapidly changing search landscape.

Joining me for this discussion are:

Dena Warren –   / dena-warren-b44106139  
Daniel Brooks –   / danielmbrooks  
Joshua Squires –   / joshsquiresrva  
James Brockbank –   / james-brockbank  
Dan Taylor –   / danielrwtaylor  

The panel discuss:

Attribution challenges and measurement in modern e-commerce
How AI-driven search is reshaping product discovery
Feed optimisation, schema, and product variants for AI visibility
Personalisation, audience understanding, and brand reputation
How small and large retailers can adapt in an AI-first world
Aligning SEO, content, PR, and paid teams for maximum impact

Topics covered include:

GA4, privacy changes, and the evolving nature of attribution
AI search, agentic commerce, MCP/UCP, and emerging search trends
Product feed optimisation and Merchant Centre considerations
Product PR, digital PR, and editorial roundup strategies
First-mover advantages for smaller retailers
Measuring ROI and performance across multiple AI-driven touchpoints
Preparing for AI agents and multi-channel discovery

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

⏱️ Chapters

00:00 – Introduction & Meet the Panel
01:00 – The Biggest Challenges Facing E-Commerce Brands Today
11:00 – AI Search, Attribution & Feed Optimisation
24:00 – Schema, Product Feeds & Platform Considerations
32:00 – AI Overviews, Product Discovery & Brand Visibility
39:00 – What Should E-Commerce Brands Focus On Right Now?
55:00 – Final Thoughts & Predictions for the Future

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