Italy probes Sephora, LVMH for pushing cosmetic sales to minors

Описание: Investigations were opened due to concerns about omitted or misleading information on cosmetics for minors. Companies are accused of using young micro-influencers to promote compulsive purchases among vulnerable youth. The authorities stated that the companies would cooperate fully and maintain compliance with Italian regulations. AGCM targeted Sephora and LVMH, raiding their premises in Italy. Cosmetics like face masks, serums, and anti-aging creams are involved in the investigation. Minors using a wide range of cosmetics without awareness may harm their health. Companies could face substantial fines if found guilty by the authorities. A dermatologist emphasized that selling such products to minors is unwise and potentially harmful. The practice of promoting "skincare" routines for children, she argued, has no benefit and can be risky. Children's skin does not require anything beyond water and a gentle cleanser.

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