Brand change done right: Two companies share the secrets behind their successful rebranding

Описание: North American companies of every size are rebranding in stunning numbers. When rebranding a company, it’s important to understand that the right name and visual identity are not enough. You also need excellent rebranding implementation. It’s equally crucial to assemble your rebrand implementation team based on your company’s unique needs and situation.

This webinar explores what’s behind the heightened activity and how organizations can implement their own successful brand changes. Moderated by BrandActive, the webinar features senior marketing executives from recently rebranded companies who will share insights about what to expect from a rebrand – and the hidden nuances involved.

The webinar also highlights:
Why these featured companies decided on a brand change and how their brands changed
How they prepared to make the implementation process as efficient as possible (and what they would do differently in the future)
The ways these companies have benefited from their brand changes

Our speakers:
Dana Gandsman, Vice President, Enterprise Reputation, Pfizer
Kelly Vives, Chief Marketing and Communications Officer, Allspring Global Investments

This webinar is brought to you free of charge by Marketing Dive and BrandActive.