The First Step to an ABM Strategy
Автор: Impactable - B2B LinkedIn Ads Agency
Загружено: 2024-08-05
Просмотров: 48
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❌ It can be tempting to pick dream logos when creating your ABM list. But that's not how it works.
Personally, I'd hold off my Fortune 500 list until we're in a position to serve them.
You really need an objective analysis of whether you're equipped to serve an aspirational client base.
Andrei Zinkevich at FullFunnel.io suggests a more practical approach than a logo wishlist:
Look at intent triggers and compile a list of factors that confirm if you are in the best position to serve a specific list.
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This is how I build my ABM lists for my LinkedIn Ads agency:
We're best equipped to serve companies already running ads. I could download or purchase a technographics list and check if they have the Insights tag installed.
Then, I'd layer on criteria to fine-tune the list:
👉 Employee count
👉 Industries that we have a team and expertise to serve
👉 Heavy investment in SEO and paid search
👉 Technology used
👉 Marketing channels
👉 Company maturity
When it comes to the #ABM approach, the list is everything!
#linkedinads #linkedinadsagency #abmstrategies #B2Bmarketing #entrepreneurship
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