The Brilliance of Poor Charlie’s Almanac - Rory Sutherland

Описание: Full episode here →    • 22 Laws of Food & Drink Marketing You've P...  

Charlie Munger’s “Inversion Rule” isn’t just for investors — it’s pure 🔥 for brand strategy too.

In this clip, Rory Sutherland and Dan Pope riff on how to absolutely sabotage your own brand using Munger’s backwards logic:
Want to fail? Here's how.

From M&S’s baffling car park fines to the death of After Eight Mints via chewing gum, this is a brand marketing masterclass in what NOT to do.

================
🍔 ON THE MENU
================

🔁 The Inversion Rule — how Charlie Munger reframed success through avoiding stupidity
🪦 Brandicide — the game of killing your own brand, à la After Eight bubblegum
🛒 Supermarket Sins — why self-checkouts and penny-pinching kill customer experience
💀 Procurement vs Marketing — the fatal flaw of letting finance run the brand
🧾 ANPR Nightmares — how a car park nearly sabotaged M&S’s entire customer goodwill
💡 Why Emotions beat Economics — enraging 5% of customers = lost loyalty for life

==============================================

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲

==============================================

🌟Espresso's are powered by our sponsor Unleashed!🌟

1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee
4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.

Click this magical link: https://hubs.la/Q023F_V90

🤝 Let's Connect!►Let's link-up here (  / )►stalk   me here (  / _hungry.pod  )


This episode was edited by:
G.Thomas Craig (  / gthomascraig  ) / (https://gthomascraig.com/)