IIM Calcutta DigiAIM Orientation | Digital & AI-Driven Marketing Programme | Batch Launch
Автор: LeadUp Universe
Загружено: 2026-02-10
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The Orientation Session for the Digital & AI-Driven Marketing Programme (DigiAIM) by Indian Institute of Management Calcutta marked the beginning of a powerful learning journey for marketing professionals looking to lead in the AI era.
In this session, participants were introduced to:
• Programme structure and learning roadmap
• AI tools integration in digital marketing
• Capstone project expectations
• LMS access and learning process
• Evaluation and exam frequency
• Practical exposure to AI-driven marketing strategies
Led by distinguished faculty, including Prof. Saravana Jaikumar, the session set the tone for a rigorous, industry-relevant curriculum blending marketing fundamentals with AI applications.
This programme is designed for professionals who want to move from traditional digital marketing to AI-powered strategic marketing leadership.
🔗 Learn more about the programme here:
https://www.leadupuniverse.com/xlri?u...
Admissions open for upcoming batches.
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